POST EVENT - Breakfast Seminar: Cross border e-commerce - May 24th, 2019

Dear Members and Friends of the CICC,

The second episode of Breakfast Seminar in Beijing was successfully held on May 24th, on the topic of “Cross border e-commerce (CBEC): Benefits and challenges to enter the Chinese market through CBEC”.

After a brief introduction of the Seminar and of the EU SME Center made by CICC Secretary General Giulia Gallarati, Mr. John Piao, Co-Founder and CEO of Digiant Global, offered an overview on how to enter Chinese market via cross-border e-commerce.

Afterwards, Ms. Tia Tu, BD manager of JD Worldwide, in charge of Home & Lifestyle category, followed up with a presentation of JD platform and a case study.

In the last part of the seminar, the speakers answered the questions of the participants.

Here below you may find the presentations made by the two speakers:

• Digiant: How to Enter the Chinese Market via Cross Border eCommerce
• JD Worldwide - case study: How LAMY Lunched in Chinese Successfully

The seminar was organised in cooperation with EU SME Centre. 

CICC would like to give our sincere thanks to the speakers and the participants who joined in the event.

CICC Team